ZICO Continues its Support of the Challenged Athletes Foundation

EL SEGUNDO, Calif., June 20, 2013—ZICO Pure Premium Coconut Water is proud to announce that ZICO is the Official Coconut Water of the CAF Elite Paratriathlon Team, bringing some Oomph! and helping to hydrate and promote this amazing group of elite athletes. This partnership extends a long-standing relationship, as ZICO has been a supporter and proponent of the well-regarded Challenged Athletes Foundation®(CAF) for the  past three  years. It’s a very natural affiliation, as both organizations stand for inspiring individuals to live a healthy active lifestyle. .

ZICO and the members of the CAF Elite Paratriathlon Team will next be in New York City for the Aquaphor New York City Triathlon and the Accenture Challenged Athlete National Championship on July 13th and 14th.  ZICO will be there to hydrate the CAF athletes along with all the great participants by providing ZICO Pure Premium Coconut Water.

ZICO Pure Premium Coconut Water is the go-to drink for natural hydration for many of the nation’s top athletes. NBA All-Star Kevin Garnett, Olympian Bryan Clay and Pro Surfer Bethany Hamilton all have turned to ZICO to replenish after a tough workout or taking on intense competition. With 5 electrolytes and an extensive lineup of refreshing flavors, ZICO provides natural oomph from coconuts.

“We’re honored to continue our partnership with the Challenged Athletes Foundation and very proud of the athletes on the Elite Paratri Team who inspire us with their talent and hard work,” said Bill Lange, VP of Marketing for ZICO Beverages LLC.  “CAF and ZICO have had an amazing partnership these past years and we’re looking forward to providing natural Oomph to the team as they train to qualify for the 2016 Games in Rio.”.

The CAF Elite Paratriathlon Team focuses on the development of top-performing U.S. paratriathletes in anticipation of the inaugural inclusion of paratriathlon in the 2016 Rio Paralympic Games. The team is comprised of seven CAF-supported physically challenged athletes for its inaugural season – including both male and female athletes from a variety of disability classes – based on past performance in national and international paratriathlon races, growth potential within the sport and their ability to represent CAF’s mission and our sponsors..

About ZICO Beverages, LLC.:.

Founded in 2004 by Mark Rampolla, ZICO Beverages, LLC (pronounced Zee-co) is the maker of ZICO Pure Premium Coconut Water.  With five electrolytes and as much potassium as a banana, ZICO Pure Premium Coconut Water is Natural Oomph from Coconuts.  And because ZICO is the only major brand of pure premium coconut water available in both a tetra carton and a re-sealable, recyclable, on-the-go HDPE bottle, it truly is the ultimate hydration drink.  ZICO is headquartered in El Segundo, Calif. For more information, please visit ZICO.com..

About CAF:.

The Challenged Athletes Foundation® (CAF) is a world leader in helping individuals with physical challenges get involved – and stay involved – in sports.  CAF believes that participation in sports at any level increases self-esteem, encourages independence and enhances quality of life.  Since 1994, more than $47 million has been raised and almost 8,200 funding requests from challenged athletes in all 50 states and dozens of countries have been satisfied. Additionally, CAF’s outreach efforts reach another 65,000 individuals each year. Whether it’s a $2,500 grant for a handcycle, helping underwrite a carbon fiber running foot not covered by insurance, or arranging enthusiastic encouragement from a mentor who has triumphed over a similar challenge, CAF’s mission is clear:  give those with the desire to live active, athletic lifestyles every opportunity to compete in the sports they love.  To learn more, log on to www.challengedathletes.org or call 858-866-0959.

EL SEGUNDO, Calif., June 3, 2013 – Today ZICO Pure Premium Coconut Water announced a partnership with Spartan Race, the global leader in Obstacle Course Racing. ZICO supports Spartan Race’s mission to get people off the couch and onto the obstacle course by providing natural Oomph to the tough-as-nails athletes who participate.

ZICO’s sponsorship with Spartan Race kicked off June 1in New York, and runs through February 9 of 2014, finishing strong with a Spartan Sprint in Arizona.  Anyone can participate in a Spartan Race, which offer a variety of distances for different levels and styles of racing, or fans can just head out to watch the spectacle.

“At ZICO, we believe in Oomph, and nothing showcases the power of natural Oomph quite like running through mud and trails for fun,” joked CEO and founder of ZICO Beverages LLC., Mark Rampolla. Rampolla is referencing one of the ads in the recent campaign ZICO launched, Put Some Oomph in It, which features one such racer covered in mud. “We are proud to partner with Spartan Race and provide everyone from serious athletes to racers looking for a challenge with natural hydration.”

The following races will feature ZICO hydration stations, providing athletes and spectators with Natural Oomph from Coconuts and five electrolytes, including the potassium of a banana, found in every bottle of ZICO.

2013

• NY Tri State Spartan Sprint #1 – June 1-2
• NY Tri State Spartan Sprint #2 – June 8
• Chicago Super Spartan – July 20-21
• Washington Spartan Sprint – August 3-4
• Monterey Spartan Beast – August 10
• Vermont Spartan Sprint – September 21
• Citizens Bank Park Spartan Sprint (Philadelphia) – September 28
• Sacramento Spartan Beast – October 26
• Fenway park Spartan Sprint (Boston) – November 16
• Malibu Spartan Sprint – December 7-8
• Texas Spartan Beast – December 14

2014

• SoCal Spartan Sprint – January 25-26
• Arizona Spartan Sprint – February 8-9

For more information on Spartan Race and to find a race that is a fit for you, please visit SpartanRace.com. For additional information regarding ZICO Pure Premium Coconut Water, please visit ZICO.com or check out Facebook.com/ZICO.

About ZICO Beverages, LLC.:

Founded in 2004 by Mark Rampolla, ZICO Beverages, LLC (pronounced Zee-co) is the maker of ZICO Pure Premium Coconut Water.  With five electrolytes and as much potassium as a banana, ZICO Pure Premium Coconut Water is Natural Oomph from Coconuts.  And because ZICO is the only major brand of pure premium coconut water available in both a tetra carton and a re-sealable, recyclable, on-the-go HDPE bottle, it truly is the ultimate hydration drink.  ZICO is headquartered in El Segundo, Calif. For more information, please visit ZICO.com.

About Spartan Race:

Spartan Race, voted Outside Magazine’s Best Obstacle Race in 2012, is the world’s leading obstacle racing series and the first of its kind to have global rankings. With 350,000 participants in 2012 and 60 events planned for 2013, Spartan Race is making this one of the fastest growing sports in the world. Spartan Race is a timed event series featuring races at four escalating distances in locations worldwide that culminate in a World Championship Finale with cash and prizes for the champions – with a half-million dollars in cash and prizes awarded in 2012 alone. While featuring competitive elite heats, Spartan Races are for athletes of all levels and abilities and are geared toward ripping people off their couches and into the outdoors.

EL SEGUNDO, Calif., May 29, 2013 – Today, ZICO Pure Premium Coconut Water announced a partnership with ProCamps, hydrating 10 camps in June and July of 2013. ZICO is proud to be the official supplier of natural Oomph, providing ZICO coconut water to the young, aspiring athletes who participate. An impressive roster of professional football players hosts these camps in the following cities:

• Fayetteville, AR
• Pittsburgh, PA
• Atlanta, GA
• Lacey, WA
• Austin, TX
• Miami, FL
• Massillon, OH
• Cincinnati OH

“ProCamps works to provide children with a way to find inspiration, build confidence and get up close and personal with their heroes, while teaching them the importance of a healthy, active lifestyle.,” said CEO and founder of ZICO Beverages LLC., Mark Rampolla. “At ZICO, we’re passionate about inspiring everyone from athletes to kids to busy parents to be active and make healthy choices, so we are happy to provide a little Oomph to the camps via our natural coconut water.”

ZICO’s sponsorship with ProCamps kicks off June 6 in Fayetteville, AR, and runs through July 18, with a camp in Cincinnati.  Camps support kids in kindergarten through eighth grade, and each will feature a ZICO hydration station, providing athletes of all ages with Natural Oomph from Coconuts and five electrolytes, including the potassium of a banana, found in every bottle of ZICO.

For more information on ProCamps and how to find a camp near you, please visit ProCamps.com. For additional information regarding ZICO Pure Premium Coconut Water, please visit ZICO.com or check out Facebook.com/ZICO.

About ZICO Beverages, LLC.:

Founded in 2004 by Mark Rampolla, ZICO Beverages, LLC (pronounced Zee-co) is the maker of ZICO Pure Premium Coconut Water.  With five electrolytes and as much potassium as a banana, ZICO Pure Premium Coconut Water is Natural Oomph from Coconuts.  And because ZICO is the only major brand of pure premium coconut water available in both a tetra carton and a re-sealable, recyclable, on-the-go HDPE bottle, it truly is the ultimate hydration drink.  ZICO is headquartered in El Segundo, Calif. For more information, please visit ZICO.com.

About ProCamps Worldwide: 

Since 1998, ProCamps has developed, managed and operated sports camps and related events on behalf of professional athletes and coaches. Over 100 of the world’s most recognizable professional athletes and coaches have trusted ProCamps to operate their personal camps. Annually, thousands of kids, parents and coaches attend 80+ camps finding inspiration, building confidence and getting up-close and personal with their heroes. Each camp focuses on education, well-being and fun, as well as community goodwill. Additionally ProCamps has created and executed custom events for fortune 500 brands. For more information please visit ProCamps.com

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