CORPORATE-MANDATED MISSION STATEMENT

Deliver delicious coconut water and coconut water products to hydrate an increasingly dehydrated population using our foolproof three-step process.

1Collect coconut water
2N/A
3Hydrate your thirst for life

The Science Squad

Creating delicious drinks, that’s an art. Making those delicious drinks hydratng AF? Well, that’s also kind of an art, but it’s also a lot of science. Science done by these four right here. They’re all like, really smart and the best in the biz to bring hydration that actually works to the masses.

Stavros
Kavouras, Ph.D.

Professor Stavros Kavouras is an Assistant Dean of Graduate Education and Professor of Nutrition at Arizona State University. He directs the Hydration Science Lab where he studies the mechanisms by which water intake impact health and performance. His current research focuses on the effect of water intake on glucose regulation and its implication on children’s hydration and obesity. Kavouras, the author of more than 150 peer reviewed articles and 9,000 citations (h-index 50) has given lectures in 29 countries. He is a Section Editor of the European Journal of Nutrition and Associate Editor of Nutrients, Behavioral Medicine and Frontiers in Nutrition. Professor Kavouras is a fellow of the American College of Sports Medicine and the European College of Sports Science as well as elected member of the American Society of Nutrition, the Obesity Society, and the American Physiological Society.

Tamanna K.
Singh, MD FACC

Dr. Tamanna K. Singh is a board-certified adult clinical cardiologist and trained sports cardiologist. She earned her medical degree from Boston University School of Medicine and completed her Internal Medicine residency at Boston Medical Center. She completed her Cardiovascular Medicine fellowship at the Icahn School of Medicine at Mount Sinai, New York, NY, then returned to Boston, MA to complete her specialty training in Sports Cardiology with the Cardiovascular Performance Program fellowship at Massachusetts General Hospital. She is currently the Co-Director of the Sports Cardiology Center at Cleveland Clinic (Main Campus) in Cleveland, OH and Assistant Professor of Medicine at the Cleveland Clinic Lerner College of Medicine of Case Western Reserve University where she enjoys teaching medical students as the Course Director for Year 1 Cardiovascular Science. As a sports cardiologist, Dr. Singh provides cardiovascular care for professional sports teams, competitive and recreational athletes and highly active individuals. She has significant experience in cardiopulmonary exercise testing specifically in athletes and has participated in multiple pre-participation screening events for collegiate and professional athletes to help ensure their safe participation in sports. Her current research interests include: optimizing nutrition for peak athletic performance and cardiovascular health, COVID-19 and post-COVID syndrome. In addition to her publications, she is a Fellow of the American College of Cardiology, a member of the American Heart Association, and American Society of Echocardiography. To date, she has held several council roles with the American College of Cardiology (ACC) and is also an Associate Editor for acc.org’s ACC Sports and Exercise Cardiology. She has provided numerous contributions and interviews to media outlets, magazines, and podcasts. Outside of work, she prioritizes staying active and enjoys running marathons, cycling, and strength training.

Dr. Bruce
Howe

Dr. Bruce L. Howe is a results-oriented heath care professional with over 38 years of demonstrated success encompassing private practice, research and product development, building and growing three highly successful businesses in nutrition, professional speaker, lecturer and author “Body On Fire” 6 Proven Steps to Extinguish Inflammation.  He is the owner of two nutritional patents and two patents pending. He has been a consultant to numerous nutritional companies regarding formulations and product development. To date he has formulated over 100 nutritional products ranging from neurotransmitter support, gut health, superfoods, proteins, probiotics, inflammation control, cardiovascular, cognitive function, detoxification and weight loss formulas to name a few.

James
Roufs, MS, RD

Jim Roufs, MS, RD is a consultant in the dietary supplement industry assisting companies, A-list celebrities and well-known MDs in all aspects of product development, including product formulation, scientific validation, and claims substantiation.  Prior to becoming a consultant over 16 years ago, Jim headed up New Product Development for world’s largest dietary supplement brand which achieved sales of $5b annually and prior to that headed up Product Development for several leading companies in the dietary supplement industry, including the 12th fastest growing company in the US as well as the fastest growing network marketing company in US history. Jim is a patent holder as well as published in both scientific and lay journals, along with having taught nutrition at the university level. Jim has also helped bring one of the most popular nootropic ingredients to the dietary supplement industry, as well as helping one of his clients win the prestigious NutrAward for Best New Ingredient in the industry.  Jim’s primary focus is discovering the most clinically-effective ingredients, products and technologies available and assisting his clients in bringing them to the marketplace.

LITTLE COMPANY.
BIG COCONUTS.

It really is a classic tale of a guy who travels abroad, tries coconut water, comes home and can’t find it in the States. So, he creates ZICO. It takes off, big cola notices, big cola buys it, turns it into something it isn’t, discontinues it, guy buys it back and is returning ZICO to its original glory and looking towards the future with fresh, new products.

See? It’s practically a holiday Lifetime movie.